For the launch of their coupé, MINI, the famed British automotive brand owned by BMW since 2000, celebrated this long-anticipated model release with two projects by karlssonwilker. Part 1 is an exploration into the merging of the real and the virtual.
We initiated a collaboration with UK’s Dazed magazine to produce a 12-page fashion story. Six up-and-coming fashion designers were commissioned to share their vision of contemporary urban life. At the same time, we experimented with the MINI’s original 3D CAD files. Our goal was to bring the fashion shots and the car-based virtual volumes seamlessly together into the same world.